KNAUF INSULATION
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Our client, Knauf Insulation France is a family-owned, international manufacturer of building materials and systems.
To present their new insulation solution at various trade fairs and conventions, Knauf Insulation France was looking for a practical and portable approach that would naturally attract visitors thanks to its originality in VR .
This is where Incarna Studios comes in! Thanks to our expertise in VR, we've developed an accessible experience for construction professionals, highlighting the benefits of this product while offering an attractive, fun and engaging activity.
The experiment was presented by Knauf Insulation France at various trade fairs from September 2023 onwards. This made it easier for them to attract customers and generate interest.
Case study
The project
Knauf Insulation
The experiment was based on three main axes : the creation of a realistically rendered environment , the apprehension of the product in a limited time, and the understanding of VR interactions for a neophyte audience.
Incarna Studios' work
Building the Environment
Through our expertise in Level Art and Level Design, our artists and game designers have created a realistic environment.
So they designed an immersive environment to maximize interactivity despite the limited space.
VR interaction for beginners
Thanks to our expertise and ready-to-use proprietary tools, the Game Designers were able to develop intuitive activities that facilitated learning.
Collaboration between the Art, Game Design and Sound Design departments ensured that the instructions were clear and accessible, even for those new to VR.
Product showcase
By combining visual and sound effects with interactive feedback (VFX, SFX, miscellaneous feedback, etc.), we created a demonstration that plunges the user into the heart of the experience.
The user becomes a protagonist by interacting directly with the product, discovering its benefits in a fun and immersive way.
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